Essay on Is Addiction a Brain Disease - 2426 Words

Position Paper: Is Addiction a Brain Disease? Introduction Addiction, it is all around us, affecting people from all walks of life, it is not limited to certain social classes or lifestyles. It is found in every ethnic group, regardless of gender or age. It affects our neighbors, our friends, and our family either directly or indirectly. Although substances such as alcohol and illegal drugs are two of the most common addictions we hear about, there is a wide range of substances and even activities such as gambling and shopping. There is some debate whether addiction is a brain disease or a choice. This controversy has been going on for years and a decision whether or not addiction is a brain disease has yet to be reached.†¦show more content†¦If a person can make the choice to take drugs then they can also make the choice to stop taking drugs, especially during those times in between when they are not taking drugs. For a person to voluntarily continue taking drugs of their own accord then they should be held accountable for their addictive behavior and not use brain disease as an excuse. Further, circumstances such as economical, health, or personal issues resulting in a person’s choice to take drugs ironically can be the same reasons for them to either change their pattern, stop taking drugs, or get help versus the unavoidable, involuntary effect of a diseased brain. Additionally, those that choose to continue being addicted over a long period of time illustrates that by making that choice they are not helpless compared to a person who has a chronic disease. â€Å"Rather than being the inevitable, involuntary product of a diseased brain, these actions represent the essence of voluntariness. The addict’s behavior can be modified by knowledge of the consequences. Involuntary behavior cannot (Satel, Goodwin, 1998, pg. 5). As a result of that knowledge the addicted person is in control and can take be in charge of their actions to change the cycle and make a deliberate effort to change. 5 My Position: My position is optimistic onShow MoreRelatedIs Addiction A Brain Disease?1680 Words   |  7 Pages Cognitive Addiction Addiction is a Brain Associated Disorder that Allows the Body to Become Dependent on a Substance Oliver Sutton General Psychology 150-101 Professor Shawn Matthews 30 September 2014 Oliver Sutton Professor Shawn Matthews General Psychology 150-101 30 September 2014 Is addiction a brain disease? The definition of disease is a disorder in an organism that produces specific signs/symptoms that affects a specific location and isn’t a direct result of any kind ofRead MoreAddiction Is A Brain Disease Essay1119 Words   |  5 PagesLeshner and Addiction A prevailing belief in the field of addiction is that drug addiction is a â€Å"brain disease† characterized by â€Å"uncontrollable, compulsive drug craving, seeking, and use, even in the face of negative health and social consequences† (Leshner 2). In his article â€Å"Addiction Is a Brain Disease,† Alan I. Leshner claims that repeated use of drugs alters brain structure and function (1) and that once addicted, few are able to revert back to occasional use (2). Because of their â€Å"uncontrollable†Read MoreIs Addiction to Pornography a Brain Disease?1027 Words   |  4 PagesIs Addiction, Brain Disease? Pornography addiction and sex addiction are very alike sicknesses, arguably a sex addiction is not a disease or sickness however, and I feel as if it is. Walking around a sex addict you would probably never know about their disorder unless told otherwise. Many debates are about whether or not sexual addiction is an actual brain disease but just like drug addiction and alcohol addiction I classify it as the same. In a study taken in 2013 The Discovery Channel foundRead MoreAddiction Is A Chronic Brain Disease1757 Words   |  8 Pages Addiction is a chronic brain disease that often results in some sort of relapse. Addiction is characterized by inability to control drug use which results in problems with one’s behaviors and interpersonal relationships. This disease causes compulsive behaviors such as the need to use drugs despite the many harmful consequences that affect the addicted individual and those around him or her. Although for most people, the initial decision to use drugs is a one time lapse in judgement, the brain isRead MoreAddiction : Lack Of Will Power Or Brain Disease?1186 Words   |  5 Pages Addiction: Lack of Will Power or Brain Disease? Demonika M. Martin PS101 Introduction to Psychology Park University . I. Introduction Addiction is a disease that continues to fester and destroy individual’s lives. Once an individual is under the influence of drugs they no longer have control over their actions. Drug user’s brains are hijacked and taken on an explosive ride that begins with pleasure and ends in the damage of their brain. â€Å"Drug use is on the rise in this country andRead MoreDrug Addiction: A Brain Controlling Disease823 Words   |  3 Pagesdrug addiction has left a major impact on the brains of each user. Drug addiction is a relapsing brain disease that is characterized by brain malfunction that alters the way the users think and behave. Normal balancing Mechanisms go haywire, allowing the drug to control the brain. Drug addiction has been a major concern for scientist in recent years. With research drug addiction is categorized as a neuron-disease from its large impact on the brain. Drug addiction is a complex brain disease characterizedRead MoreThe Disease of Addiction Creates and Imbalance Between the Limbic and Frontal Lobes of the Brain1889 Words   |  8 PagesPatho-physiologists define addiction as a disease, thus affording to the chemical imbalance between the limbic and frontal lobes of the brain (Litowitz 2012). Psychologists have taken a broader approach, linking neuroscience with a binomial relationship to human behaviour in order to diagnose and challenge whether addiction is mind over matter, or indeed a neurological disorder (Burton, Westen, Kowalski, 2012). The following essay will firstly discuss three theories of psychology and how they eachRead MoreThe Problem Of Drug Addiction952 Words   |  4 Pagesthe eventual drug addiction is essentially involuntary. Drug addiction is a complex and chronic disease, a brain disease, which changes the way the brain functions. Drug addiction, much like chronic illnesses such as heart disease and diabetes , disrupts healthy, normal functioning organs. This has harmful consequences that are both preventable and treatable (Branch, 2011, pp.263-265). Drug addiction is considered a brain disease as drugs change the brain structure and how the brain operates. TheseRead MoreA Critical Look At Brain Disease1371 Words   |  6 PagesCritical Look at Brain Disease Addiction, such as drug or alcohol addiction, is explained by a Dr. Nora Volkow in a HBO series on addiction as a disease of the brain that translates into abnormal behavior. This disease is known as brain disease which refers to disruptions in the brain s motivational and reward circuitry that results from the cumulative effect of repeated use of certain substances. The documentary, Addiction, drove home the point that drug addiction is a brain disease that is aRead MoreAddiction as a Disease: Addiction is a term that has traditionally been used to refer to1400 Words   |  6 PagesAddiction as a Disease: Addiction is a term that has traditionally been used to refer to psychiatric syndrome that is caused by illicit drug use. Actually, addition is the only psychiatric condition whose symptoms are regarded as an illegal activity. In most cases, this term is described on the basis of drug use, which is the main focus of many research and treatment programs. Generally, drug addiction has significant negative effects on individuals using the drug and those around them such as

Black, White, Yellow And Brown - 909 Words

We are now in an age of colors with brown and yellow, not only the ancient divisions of black and white. Even though there are diverse people in the United States, it is totally absurd that if some people think America is a color-blind society. I used to think that colorblindness of black, white, yellow and brown was the only way to cut across the lines of racial equality issues. At that time, I was one of the supporters of color blind who think that â€Å"color blind† approach to the problems of racial inequality: The legal and political systems should simply ignore skin color and treat everyone the same† (172). Similarly, I believed that â€Å"Blind† refers treating individuals as equally as possible because people are blind to individual’s race, culture, and ethnicity. In this sense, colorblind society is another name of a society where everything is perfect and every individual is always happy, Utopia. On the other hand, I recently found out that color blindness might create or allow to persist entrenched discrimination while studying. In this respect, people put aside their differences. They are not only afraid of each other’s differences, but also do not want to recognize the difference. As the textbook stated, there are many differences between majorities and minorities. For example, white Americans are in a position of privilege. In other words, they have perceived the power of the privileged and the well off, unlike other racial minorities who are generally ignored by otherShow MoreRelatedThe Great Gatsby By F. Scott Fitzgerald951 Words   |  4 Pagesargument in the year of 2000 that Gatsby was a black man. Thompson explains his analysis and provides numerous facts from the â€Å"The Great Gatsby.† He shows how it is nearly impossible for an individual to say that Jay Gatsby was not a black man although he passes for a white man. Fitzgerald uses countless symbo ls throughout his novel, which can lead one to certainly agree with Thompson’s theory. Was Jay Gatsby a black man? Yes, Gatsby was almost certainly a black man. All of Thompson’s claims seem to beRead MoreEssay on Observations of Chemical Changes1398 Words   |  6 PagesAlso needed were, a piece of white paper, a piece of black paper, and the chemicals from the Observation of Chemical Changes Experiment Bag. For ever reaction, I wrote down the chemical combination, the well number, and my observations of the reactions against the white and dark backgrounds. Well#/Question | Chemicals | Reaction | A1/A | NaHCO3 amp; HCl - CO2 | The reaction with these chemicals, I had seen small white bubbles, both background white and black shows the same type of changeRead MoreThe Sound of a Hundred Feathers: The Symbolism of Richard Hooks Painting, Adoption of the Human Race748 Words   |  3 PagesRace, the main colors are a muted blue , a shading of yellow to dark brown ,black ,white and a secondary coloring of vibrant yellows and reds. The painting is that of Native Americans. In the Native American culture the color blue signifies wisdom and confidence. The chief is depicted in all blue. The color blue correlates with the role that is personified by the chief in the painting. The sky backdrop is black , black means strength. The black sky encases both the eclipsed moon and bolt of lightningRead More Color Blindness Essay752 Words   |  4 Pagescolors of the spectrum are able to be matched by mixtures of only three color sensitivities. Therefore, the huge variety of colors we see are a response to different compositions of wavelengths of light. The rods are responsible for encoding white and black.   Ã‚  Ã‚  Ã‚  Ã‚  Color blindness results when one or more of the cone cells fail to function properly. One of the visual pigments may be functioning abnormally, or be absent altogether.   Ã‚  Ã‚  Ã‚  Ã‚  There are several different types of color blindness, howeverRead MoreExp. Observation of Chemical Changes Essay1344 Words   |  6 Pages+ HCl|A2|Tiny bubbles formed around the edges. Under white paper it looked transparent, but under black paper there was some white in the middle. | B.|HCl + BTB|A3|The mixture turned yellow instantly. Under white paper the mixture was more of mustard yellow and under black paper it was less of a bright yellow. | C.|NH3 + BTB|A4|The mixture is a lighter royal blue under white paper and a darker royal blue under black paper. The mustard yellow would be an acidic indicator and the royal blue a basicRead MoreExperiment to Prove Light is Needed for Photosynthesis798 Words   |  3 Pagesso that the light doesn’t get to that area if the leaf. I will the test the leaf for starch using iodine solution and the areas that got expose to sunlight will have starch and will turn a dark blue or black colour. The area that had the tinfoil in on it will have no starch and stay a yellow brown colour. Article How Photosynthesis works (article 1) Photosynthesis is divided into two parts as it is a very complex process. In the first stage which is the light dependent stage where lightRead MoreCharacteristics Of A Red Orange1643 Words   |  7 Pagesred to yellow, instead of having equal parts of red and yellow it would be two parts red and one part yellow. b. Red-Violet - This can be made when trying to create the secondary colors by adding more red to blue, instead of having equal parts of red and blue it would be two parts red and one part blue. c. Yellow-Orange - This can be made when trying to create the secondary colors by adding more yellow to red, instead of having equal parts of red and yellow it would be two parts yellow and oneRead MoreInvention Exhibit Each Area732 Words   |  3 Pagesand wall text was mostly white with boarders of the section’s theme color and the texts in black. Many of the signs and wall pieces had objects (gears, headphone, and cystoscopes) printed into paper behind the pexiglass. The base of the case hold the artifacts were metal and the covering for the cases was made of glass. The Hartford section used dark orange, brownish orange, and lighter orange. The additional color used for signage and wall text where white with black text which made it easierRead MoreModern Art 1900-401588 Words   |  7 Pageshighly saturated yellow in the woman’s pants draws your attention to the middle of the painting were it displays the woman laying down holding a book. The distinctive lines and high to dark contrasted colors allows Leger to shows the woman’s body. From bright yellow, to shades of brown, and a dark emphasis in his lines, you can distinguish the separation of the pants and her upper body. The geometrical shapes in the woman’s body are outline by dark hues a rusty orange, ad brown. These tubular, bodyRead MoreThe Observation of Chemical Reactions984 Words   |  4 Pagescan be made. To properly observe the titrations move them between a dark background and a white background. a. NaHCO3 amp; HCI- bubbles form b. HCI amp; BTB c. NH3 (Ammonia) amp; 1 drop of BTB- record expected color amp; actual result. d. HCI amp; blue dye e. Blue dye amp; NaOCI. Record findings, then add 1 drop of HCI f. NaOCI amp; KI. Observe, then add 1 drop of starch. See starch turns black g.KI amp; Pb(NO3)2. Describe precipitate formed. h.NaOH amp; phenolphthalein. Observations

Meddle by Pink Floyd free essay sample

Meddle holds it’s own as the 6th album of English group, Pink Floyd. Arguably, Meddle is Floyd’s greatest album. The band packed so much sound in six songs that it’s almost impossible to hear the full capacity of the album through one sitting. It requires more, due it’s ocean deep depth. While this may seem intimidating to casual listeners at first, rest assured Meddle’s beauty comes from the complexity by being so seemingly simple at the first listen. Whether it be the incredible musicianship of the four Brits, or the watery effects of â€Å"Echoes†, Floyd created an album that’s a staple to any chill summer. The first song, â€Å"One of These Days† begins with windy effects that sound as if they were blowing off a coast itself. â€Å"One of These Days† has a driving bass that contrasts nicely to the dulcet, soft spoken quality of â€Å"A Pillow of Winds†. We will write a custom essay sample on Meddle by Pink Floyd or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Third track, â€Å"Fearless,† begins with heavy laden guitar chords in a mesmerizing riff you’ll be humming all day. The relaxedness of the tune and the decrescendo and crescendo combo of the thick piano sound and guitar chords, make it one of the standout tracks. In the background, you can hear screaming fans that sounds like a crowd cheering at a bullfight, when in fact, it’s the excitement of a crowd from the world cup soccer (football) game. The fourth song, â€Å"San Tropez†, is a music translation of comic strip Peanuts, if there ever was one. It’s almost as if you see Woodstock and Snoopy concocting up mischief in the backyard while Schroeder is composing on his baby grand. â€Å"San Tropez† brings a jazzy, head-bobbing vibe anybody needs after a long day at work. After â€Å"San Tropez†, a blues influenced howling song plays about a dog named Seamus (complete with actual dog howls). And at last, comes â€Å"Echoes†, the sixth and final track of Meddle. The twenty-three minute masterpiece is the perfect wrap-up to the album. For anyone unfamiliar with long songs, twenty-three minutes seems pretty daunting, with a dead spot nearly expected after the first three minutes. Instead, Floyd uses all twenty-three minutes to demonstrate superior musician mastery through drawn-out sounds layered with watery pings and slide guitar while the bass is played like waves rolling to the shoreline of a beach. Gilmour wails on guitar and teases you into a groove of funk for a while until about halfway through the song, screeches that resemble whale calls, come in. Floyd sends you directly into a musical climax of a ride and leaves you mellowed out long after the album stops playing. Sweet.

The Geological composition of Larimar

Introduction The essay is critical examination of Larimar. The paper will bring forth the geological composition Larimar, the importance and uniqueness, reason why it should be appreciated as well as the value of the same in USD. Larimar is in the family pectolite. It is characterized by hardness of between 4.5 and 5.Advertising We will write a custom research paper sample on The Geological composition of Larimar specifically for you for only $16.05 $11/page Learn More The color usually ranges from white, deep blue light blue, sky blue to green blue. The crystal system of Larimar is triclinic (Websters 2). Larimar was discovered by Mendez back in 1974. Mendez decided on the name after joining factoring in the name of her daughter Larisa and Mar which is Spanish word referring to the sea. Geological composition of Larimar It is worth noting that the chemical composition (geological) of Larimar is made up of odium silicate hydroxide (NaCa2Si3O8 (OH)). It i s composed of largely pectolite, the chemical composition is acidic. The formation is coined to volcanic rocks of Miocene period where andesites as well as basalts did erupt within limestone. More over, Larimar do have vugs which constitute a number of other important mineral aside pectolite. It is important to note that the pectolite fillings were secondarily occurring within the flow as result of the eruption. Due to erosion, the pectolite were washed downwards toward alluvium and gravels along the beach. A river well known as Bahoruco did carry the sediments that contain pectolite into the sea. The action of tumbling during the transportation of the sediment resulted to the blue color of Larimar (Woodruff 21). Although it has been fond in Bahamas, Larimar is a typical material found in the Central Republic of Caribbean. Two main locations where it is found are Los Checheses and Bahoruco Range. Since pectolite is a rock and it is what constitutes Larimar, this thus means that it h as more set of minerals. Importance Larimar is an important resource that has been and need to be appreciated due to its uniqueness and use. This stone has been widely used in jewelry or ornamental purposes as well as in semi-precious market. Additionally, it is worth noting that in the past, the stone provided artists with a medium in which they could express their ideas. Since it was a durable material, this meant that such piece of art could be available after several years (Carlson et al. 234). On the same note, it should be appreciated and opt to be as a result of its healing properties. The local of Central Republic especially in Bahoruco believe that Larimar can heal ease the pain as a result of inflammation, curb fever as well as reducing heat of sunburn. Additionally, the precious stone is seen as a radiant of love, peace, joy as well as clarity thus need to be used by individuals who are under depression.Advertising Looking for research paper on geology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Value The value of Larimar varies greatly but on the basis of size, weight and shape. Records reveal that the cheapest cost $ 5.00 while the most expensive is $138.05. The two main categories of Larimar are round and oval. The table below summarizes the value of Larimar; Table 1. Value of Round and Oval Larimar Round Larimar (size, mm) Weight(Carats) Color Price 13.70 7.75 Mottled Blue $46.50 45Ãâ€"20 Slab Mottled Blue $18.75 Oval Larimar 9.7Ãâ€"13.5 – Mottled Blue $5.00 10Ãâ€"8+/- – † $8.25 12Ãâ€"10 – † $12.00 13.5Ãâ€"9.4 4.35 † $39.15 13.9Ãâ€"9.9 8.00 † $24.00 17.7Ãâ€"13 13.50 † $40.50 23Ãâ€"14.3 15.45 † $138.05 Source. Carlson, Diane, Plummer, Charles McGeary, David. Physical Geology: Earth Revealed. New York: McGraw-Hill Science Engineering, 2008. Conclusion Larimar is a unique stone characterized by color ranges of blue. It has been used in jewelry in developing ornaments that are very expensive. It is appreciated not only in its use in ornamental but also in human health. It is said that it can help those under stress, suffering from fever and body inflammation. It has also been used in the field of art. The main geological composition of Larimar is summarized in the chemical equation, NaCa2Si3O8 (OH). Works Cited Carlson, Diane, Plummer, Charles McGeary, David. Physical Geology: Earth Revealed. New York: McGraw-Hill Science Engineering, 2008. Print. pp 672. Websters, Adam. Larimar Stone – What is It and Where Does it Come From?, 2010. Viewed on https://ezinearticles.com/?Larimar-Stone—What-is-It-and-Where-Does-it-Come-From?id=4323878 Woodruff, Robert. â€Å"Larimar — Beautiful, blue and baffling†. Lapidary Journal, 1986. Viewed on https://jmarcano.com/mipais/recursos/larimar2.html This research paper on The Geological composition of Larimar was written and submitted by user Giant-dok to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Importance of Salt

The Importance of Salt Free Online Research Papers The importance of salt throughout history Almost no place on earth is without salt, though this was not clear until revealed by modern geology, in the twentieth century. Until then, salt was desperately searched for, traded for, and fought over. For millennia salt represented wealth. Soldiers and sometimes workers were paid in salt; it was a substance so valuable it served as currency. Salt has influenced the establishment of trade routes, helped with the preservation of food, has helped in the development of both chemistry and geology, is seen as a symbol in religion, and has been associated with love. Today, after thousands of years of, coveting, fighting over, hoarding, taxing, and searching for salt, it appears picturesque, and slightly foolish. Salt became one of the first international commodities of trade, its production was one of the first industries, and in return, the first state monopoly. Europeans are a very good example of how salt aided in the preservation of food, and therefore allowed foods to be traded. In the ninth century, the Basques had a well-established whaling business, and were visited by an intruder, the Vikings. The Vikings did not have a central location like Genoa or Venice, and their northern home provided them with little to trade. If they had had a source of salt, they would have been able to trade salted meats like the Celts, or salted fish like the Phoenicians. Without salt, meat and fish were too perishable to trade. Although the Vikings were superb ship builders, mariners, and traders, it didn’t matter. Without salt, all the Vikings had to trade were tools made from walrus tusk and reindeer antler. Up until about the twentieth century, all valuable food depended upon whether it could be preserved by salt or not. They knew all sorts of facts and tricks about salt curing. For example, Europeans found that fat resists salt and slows the rate at which salt impregnates fish. Also, oily fish, after salting, must be pressed tightly in barrels to be preserved, whereas cod can be simply laid in salt, and that fatty fish cannot be exposed to air in curing, because the fat will become rancid. In the ninth century, the Basques discovered an extremely profitable item, the Atlantic cod. Once they started salting it, the market became enormous. The entire formerly Roman world ate salt fish, which is what made this fish great for trading. It preserved unusually well, and after one or more days of soaking in fresh water, it was whiter, leaner, and better, than the Mediterranean species that had been used before. Cod, being a fatless fish, air-dried and salt-cured, and stiff as planks of wood, c ould be stacked on wagons and hauled over roads, even in warm Mediterranean climates. Without salt that would have never been possible, and the trading market grew immensely because of it. The Vikings also found ways to trade salt cod, and even began establishing drying stations for the cod in Iceland, to produce the export. All of the fishing nations of northern Europe wanted to participate in the new, rapidly growing, extremely profitable salt cod market. Because of how popular the market was, like now with supply and demand, the more the people wanted it, the more they would make. In order for the Europeans to make more, they needed quicker and more efficient ways of supplying salt. Through geology and chemistry, Europeans began to recognize that the natural solar evaporation of seawater was the most cost-effective way to produce salt. The Bay of Bourgneuf soon became the leading salt center, because its climate suited the new discovery of solar evaporated salt. The bay also had the advantage of being located on the increasingly important Atlantic coast and was connected to a river that could carry the salt inland. Guerande on the north side of the mouth of Loire River, Bourgneuf on the southern side, and the island of Noirmoutier facing them, became major sea salt-producing areas. Just like that, sal t could influence and secure a city, because for the time being that’s where the highest demand of salt was. While this market was booming, the Basques continued to sail out with their enormous amounts of salt, and return with them stacked high with cod. They dominated the fast-growing salt cod market. Everyone knew of this market: but besides the Basques, fisherman of the British Isles, Scandinavia, Holland, Brittany, and the French Atlantic, also caught cod in the middle ages. Salt is mainly recognized for preserving food, but it was used for many other things, like to cure leather, clean chimneys, for soldering pipes, and glaze pottery. Salt was used also as a medicine for a wide variety of complaints, from toothaches, to upset stomachs, to ‘heaviness of the mind.’ Still, the salt cod market was the main reason the need for sea salt increased enormously. Sea salt was believed to be the only salt suitable for cuing fish, but there were other salts out there. French bay salt was gray, black or even green. The better salts were the Northern salts made from boiling peat, and the southern salts that were far whiter, which meant purer. Salt was so valuable, it could shape society, and was separated by classes. A higher class household used bay salt for curing, but would use the more costly, Northern and Southern white salt for the table. Middle-class homes bought the inexpensive bay salt, dissolved it into brine, and boiled the brine over a fire un til it was more suitable for serving. The British used the cheaper bay salt for their armies. To them, salt was regarded as of strategic importance because salt cod became one of the main rations of the British navy. A standard procedure to prepare for war was to obtain a large quantity of salt and start salting fish and meat. The provisions necessary to withstand a long siege were herring, eels, bream, and cod, all salted. Throughout history, even before salt was so valuable, and such a huge product in trade, people realized the importance of it. Romans called a man in love salax, in a salted state. In Pyrenees, bridal couples went to the church with salt in their left pockets to guard against impotence. In Germany the bride’s shoes were sprinkled with salt. ‘A French folktale relates the story of a princess who declares to her father, â€Å"I love you like salt,† and he, angered by the slight, banishes her from the kingdom. Only later when he is denied salt does he realize its value and therefore the depth of his daughter’s love.’ Salt is so common, so easy to obtain, and so inexpensive that we have forgotten that from the beginning of civilization until about 100 years ago, salt was one of the most sought- after commodities in human history. Religion has been shaped around salt too. Salt was to the ancient Hebrews, and still is to modern Jews, the symbol of the eter nal nature of god’s covenant, with Israel. In the Torah, the book of numbers it written in â€Å"it is a covenant of salt forever before the lord.† On Friday nights Jews dipped the Sabbath bread in salt. In Judaism bread is a symbol of food, which is a gift from god and dipping the bread in salt preserves it – keeps the agreement between god and his people. All over the world, from food to religion, to armies, salt has had an impact on it. The incentive of salt cod profits, combined with the improved solar evaporation, greatly improved sea salt production, especially in Europe. This increase in salt made more fish available, and made them available longer. Instead of fisherman having to rush to the market before their fish rotted, they could now stay out for days salting their catch. They caught more, and were able to keep it fresher longer. The salt intake in Europeans, although most of it was consumed in the eating of fish, grew from forty grams per day in the sixteenth century, to seventy grams a day in the eighteenth century. ‘Salt, the only rock we eat, has made a glittering, often surprising contribution to the history of humankind.’ Research Papers on The Importance of SaltDefinition of Export QuotasCanaanite Influence on the Early Israelite ReligionTwilight of the UAWGenetic EngineeringMarketing of Lifeboy Soap A Unilever ProductAnalysis of Ebay Expanding into AsiaPETSTEL analysis of India19 Century Society: A Deeply Divided EraThe Effects of Illegal ImmigrationBionic Assembly System: A New Concept of Self

Biography of Cleopatra, Last Pharaoh of Egypt

Biography of Cleopatra, Last Pharaoh of Egypt Cleopatra (69 BCE–August 30, 30 BCE) was the ruler of Egypt as Cleopatra VII Philopater, She was the last of the Ptolemy dynasty of Egyptian rulers, and the very last Pharaoh of Egypt, ending a dynastic rule of some 5,000 years. Fast Facts: Cleopatra Known For: The last dynastic pharaoh of EgyptAlso Known As: Cleopatra Queen of Egypt, Cleopatra VII Philopater; Cleopatra Philadelphus Philopator Philopatris Thea NeoteraBorn: Early 69 BCEParents: Ptolemy XII Auletes (d. 51 BCE, ruled 80–51 BCE except for 58–55 BCE) and Cleopatra V Tryphaina (co-ruler 58–55 BCE with their daughter, Berenice IV, sister of Cleopatra VII)Died: August 30, 30 BCEEducation: Studied with a tutor and at the Mouseion at the Library of Alexandria, medicine, philosophy, rhetoric, oratory, and many languages, including Greek, Latin, and AramaicSpouse(s): Ptolemy XIII, Ptolemy XIV, Marc AntonyChildren: Ptolemy Caesarion (b. 46 BCE, with Julius Caesar); and three children by Marc Antony, twins Alexander Helios and Cleopatra Selene (b. 40 BCE), and Ptolemy Philadelphus (b. 36 BCE) Cleopatra VII was the descendant of Macedonians who were established as rulers over Egypt when Alexander the Great conquered Egypt in 323 BCE. The Ptolemy dynasty was descended from the Greek Macedonian named Ptolemy Soter, whom Alexander the Great installed in Egypt, so much of Cleopatras ancestry was Macedonian Greek. There is some controversy about the possible African origins of her mother or her paternal grandmother. Early Life Cleopatra VII was born around the beginning of 69 BCE, the second of five children of Ptolemy XII and his wife Cleopatra V. Tryphania. Although not much is available about her early life, young royal women of the Ptolemaic dynasty were well educated, and although the Library of Alexandria was no longer the intellectual powerhouse of the Mediterranean, the facility and its adjacent research center the Mouseion were still a center for learning. She took medical studies- she was a medical writer as a young woman- and she studied philosophy, rhetoric, and oratory with a tutor. She was a gifted linguist: in addition to her native Greek, Plutarch reported that she spoke Ethiopian, Trogodyte, Hebraic (probably Aramaic or less likely Hebrew), Arabic, Syrian, Median, and Parthian as well as many others. She undoubtedly read Greek, Egyptian, and Latin, and perhaps others. During Cleopatras early years, her father Ptolemy XII tried to maintain his failing power in Egypt by bribing powerful Romans. In 58 BCE, her father fled Rome to escape the anger of his people for the failing economy. Cleopatra, about 9 years old at the time, likely went with him. Her oldest sister was Berenike IV, and when Ptolemy XII fled, she and her mother Cleopatra VI Tryphaina, and his eldest daughter, Berenice IV, assumed the rulership jointly. When he returned, apparently Cleopatra VI had died, and with the help of Roman forces, Ptolemy XII regained his throne and executed Berenice. Ptolemy then married his son, about 9 years old, to his remaining daughter, Cleopatra, who was by this time about 18. Rule and Political Strife On the death of Ptolemy XII in February or March of 51 BCE, the rule of Egypt was to go to Cleopatra and her brother and husband, Ptolemy XIII; but Cleopatra moved swiftly to take control, but not without issues.  Ã‚   When Cleopatra VII took the double crown, Egypt was still facing the financial issues that her predecessors had created- Julius Caesar was owed 17.5 million drachmas- and there was still scattered civil strife. Drought, failed crops, and food shortages were becoming more serious, and by 48 BCE the Nile flood was extremely low. Cleopatra set about restoring the bull cult; but the largest issue was the presence in her kingdom of Ptolemy XIII, only about 11 years old at the time. Ptolemy had the support of his tutor Potheinos and a powerful set of advisers, including many of the top generals, and by the autumn of 50 BCE, Ptolemy XIII was in the dominant position in the country.  At the same time, Pompey- with whom Ptolemy XII had allied himself- appeared in Egypt, chased by forces of Julius Caesar. In 48 BCE, Pompey named Ptolemy XIII the sole ruler, and Cleopatra went first to Thebes, then to Syria to gather an army of supporters among the opponents of Pompey, but her army was halted in the Nile delta region at Pelousion by Ptolemys forces. In the meantime, Ptolemys advisers were becoming alarmed at the rise in turmoil in the Roman Empire, and seeking to back away from that conflict, they had Pompey assassinated and his head sent to Caesar. Shortly thereafter, Julius Caesar arrived in Alexandria. He sent messages to Cleopatra and Ptolemy, asking them to disband their armies and reconcile with one another; Ptolemy kept his army but came to Alexandria, while Cleopatra set messengers and then came herself to see Caesar. Cleopatra and Julius Caesar Cleopatra, according to the stories, had herself delivered to Julius Caesars presence in a rug and won his support. Ptolemy XIII died in a battle with Caesar, and Caesar restored Cleopatra to power in Egypt, along with her brother Ptolemy XIV as co-ruler. In 46 BCE, Cleopatra named her newborn son Ptolemy Caesarion, emphasizing that this was the son of Julius Caesar. Caesar never formally accepted paternity, but he did take Cleopatra to Rome that year, also taking her sister, Arsinoe, and displaying her in Rome as a war captive. That he was already married (to Calpurnia) yet Cleopatra claimed to be his wife added to political tensions in Rome that ended with Caesars assassination in 44 BCE. After Caesars death, Cleopatra returned to Egypt, where her brother and co-ruler Ptolemy XIV died, probably assassinated by her. She established her son as her co-ruler Ptolemy XV Caesarion. Cleopatra and Marc Antony When the next Roman military governor of the region, Marc Antony, demanded her presence- along with that of other rulers who were controlled by Rome- she arrived dramatically in 41 BCE and managed to convince him of her innocence of charges about her support of Caesars supporters in Rome, captivated his interest, and gained his support. Antony spent a winter in Alexandria with Cleopatra (41–40 BCE) and then left. Cleopatra bore twins to Antony. He, meanwhile, went to Athens and, his wife Fulvia having died in 40 BCE, agreed to marry Octavia, the sister of his rival Octavius. They had a daughter in 39 BCE. In 37 BCE Antony returned to Antioch, Cleopatra joined him, and they went through a sort of marriage ceremony the following year. That year of that ceremony, another son was born to them, Ptolemy Philadelphus. Marc Antony formally restored to Egypt- and Cleopatra- territory which the Ptolemys had lost control of, including Cyprus and part of what is now Lebanon. Cleopatra returned to Alexandria and Antony joined her in 34 BCE after a military victory. He affirmed the joint rulership of Cleopatra and her son, Caesarion, recognizing Caesarion as the son of Julius Caesar. Octavian and Death Antonys relationship with Cleopatra- his supposed marriage and their children, and his granting of territory to her- was used by the Roman emperor Octavian to raise Roman concerns over his loyalties. Antony was able to use Cleopatras financial support to oppose Octavian in the Battle of Actium (31 BCE), but missteps- probably attributable to Cleopatra- led to defeat. Cleopatra tried to get Octavians support for her childrens succession to power but was unable to come to an agreement with him. In 30 BCE, Marc Antony killed himself, reportedly because hed been told that Cleopatra had been killed, and when yet another attempt to keep power failed, Cleopatra killed herself. Legacy Much of what we know about Cleopatra was written after her death when it was politically expedient to portray her as a threat to Rome and its stability. Thus, some of what we know about Cleopatra may have been exaggerated or misrepresented by those sources. Cassius Dio, one of the ancient sources that tell her story, summarizes her story as She captivated the two greatest Romans of her day, and because of the third she destroyed herself. What we know for certain is that Egypt became a province of Rome, ending the rule of the Ptolemies. Cleopatras children were taken to Rome. Caligula later executed Ptolemy Caesarion, and Cleopatras other sons simply disappear from history and are assumed to have died. Cleopatras daughter, Cleopatra Selene, married Juba, king of Numidia and Mauritania. Sources Chauveau, Michel. Egypt in the Age of Cleopatra: History and Society under the Ptolemies. Trans. Lorton, David. Ithaca, New York: Cornell University Press, 2000.Chaveau, Michel, ed. Cleopatra: Beyond the Myth. Ithaca, NY: Cornell University Press, 2002.Kleiner, Diana E.E., and Bridget Buxton. Pledges of Empire: The Ara Pacis and the Donations of Rome. American Journal of Archaeology 112.1 (2008): 57-90.Roller, Duane W. Cleopatra: A Biography. Women in Antiquity. Eds. Ancona, Ronnie and Sarah B. Pomeroy. Oxford: Oxford University Press, 2010.

Management decisions Essay Example | Topics and Well Written Essays - 250 words

Management decisions - Essay Example First and fore most, visual interface for decision flow creation should be evident within the management system. This however, means that each techie in the line of engineering field should learn new tools and techniques each week or even months. I must however, ensure that flexible management of multiple decision flows are met since the technological environment do changes faster with time. Ability to use data from external data sources as well as other systems is an aspect that I should put in mind and manipulate. In addition, building scorecards and models within the employees is an aspect that I should consider since they trigger the evolution of new technologies and bring about management solution. Other solution to the prevailing management issue like defining flexibility between different participants and their decision making process should be given a forefront action to avail effectiveness in the management decisions which incur positive result in management mechanism. Summarily, it is therefore important while am making decision in my company to make sure that both portfolio and the projects within the company components are

The person worthy of being considered a leader Research Paper

The person worthy of being considered a leader - Research Paper Example The three personality traits of Che Guevara that will be discussed in this paper are selflessness, decisiveness and courage. The life history of the great leader will be searched and facts about his life that represent these traits will be reviewed for providing evidence that he possessed these three traits throughout his life. A noticeable characteristic of Che Guevara is that of selflessness. He possessed such acquaintance with his chosen life of working for the people that he sacrificed his personal privileges of leading a sophisticated lifestyle. He found out accidentally that according to the food rationing government scheme introduced in the year 1961, he was being provided with higher rations than other general people. On knowing this fact, he immediately cut off his extra rations that he was provided. Evidence of his selfless nature has even been found when it was observed that during certain periods of time he even refused to take the travelling allowances provided by the go vernment for use in purposes related to official activities. In this regard, he refused to take the allocated petrol from the government for official purposes in taking his wife to the hospital. At a certain point of time in his life, when the government allotted airfare to his family to visit him in Cuba, he asked his family members to not accept the same from the government and asked them to bear their respective airfares to travel from Argentina to Cuba to visit him. His selfless nature led him to become more committed to the processes of revolution. His nature of being committed and the lifestyle that he led all throughout his existence in the world has helped enormously in earning the special place within the minds and hearts of the people belonging to the Latin American and the Cuban region (Saunois, â€Å"Che Guevara - Symbol of Struggle†). Guevara was a person who also possessed strong decisiveness. He was so clear about his goals that he never allowed his professiona l possessions collide with his desires and aspirations in life. When he faced the cycle of dilemma related to either choosing medicine or guns as his career, he noted the following verse which clearly evaluates his nature of being decisive. He stated that he was in an ambiguous state in his life when he had to decide whether he should dedicate his life working with medicine or should perform comprehensively his duties as a revolutionary leader. At that point, he decided his career through a straightforward thought that he had to choose one from a bag which was filled with medicine and an ammunition box. The bag and the box together were quite heavy to be carried by him and thus he decided to carry the ammunition box and left the medicine bag. With decisiveness, gradually he became the chief lieutenant of Fidel Castro and differentiated himself from others as a practical and brutal diplomat who could effectively lead his collaborators and traitors. Also at the same time, he deemed hi mself to be holding deep concern for the wellbeing of his groups. His decisive nature took him to the heights of popularity not only in Cuba but also in Latin America. With the passage of years in his life, he grew more and more focused towards his ambition in life. Along with popularity and love among the people of Cuba and Latin America, success in line with the fulfillment of his ambition also arrived throughout his various phases of life

Marriage Problems Essay Example for Free

Marriage Problems Essay Few of us do like to be told what to do. Hitting each other between the eyes with issues you know you know your partner is insecure about will not help you resolve the issue. The silence or fights that usually follow just perpetuate the cycling of pursuing behavior followed by distancing behavior. Help lead an obstinate partner to make some choices for him\herself. Friends, lovers, and business partners learn what your vulnerabilities and insecurities are just by spending time with you. You can avoid cycling into repetitive arguments by discussing your own fears and areas of vulnerability. Leslie could tell Jim that she worries about being a nag and knows that her request is not nagging just a request for cooperation. The conversation with Jim can continue now. Leslie could further ask what needs to happen first before they attend to chores. Leslie has given Jim room now to make a choice. He might say he wants to pay bills, work out, make love with her, before they clean the house. You want to move toward shared decision making to move away from power struggles. Good friendship, love, and business relationships are built on mutual trust, respect, cooperation and reciprocity. If you are not cooperating with each other, each person must look at themselves and come up with what each willfully says, does or does not say or do that is contributing to the problem. Next, you can discuss what each of you are willing to do to change yourself. All relationships need elasticity to grow over time. Remember that it does take two to tango. A relationship problem is always our problem. Together you create the peacock dances and together problems can be resolved. You show you care about having a healthy relationship when you are willing to rationally and calmly resolve conflicts. Know when to disengage as well as engage in a conversation. When a person is under the influence of substances or too angry to talk, wait for a clear headed time frame to talk. Some behaviors are always unacceptable. Dont fight dirty. No one drives you to drink or strike another person. When behavior is extreme, you are out of touch with yourself and control with yourself. You always have the choice to be extremely aggravated and express that long before you feel like acting out your anger by drowning your feelings or striking out. Debt If you and your spouse jointly apply for a credit card or loan, both your credit scores will be checked to approve the application. If one or both of you have bad credit, there’s a chance your application won’t be approved. Or, if the application’s approved, the interest rate and fees might be higher than if the spouse with the higher credit score applied separately. With joint accounts and accounts on which one spouse is an authorized user, the history of the account is reported on both spouses’ credit reports, even if only one spouse actually uses the account. On joint accounts, both spouses are responsible for making credit card and loan payments. Furthermore, if the account becomes delinquent, the creditor or lender will attempt to collect from both spouses. With authorized user accounts, only the primary account holder is legally responsible for paying the credit card debt.

Oscar Wildes The Picture of Dorian Gray Essay -- Wilde Dorian Gray Pi

Oscar Wilde's The Picture of Dorian Gray   Ã‚  Ã‚  Ã‚  Ã‚  The Picture of Dorian Gray is a novel by Oscar Wilde. The genre of this novel can be classified as a comedy of manners or a gothic novel. The Picture of Dorian Gray was first published in 1890 in Lippincott’s Monthly Magazine. Another version with an additional six chapters was published in 1891. One of the major themes in the novel was the Supremacy of Beauty and Youth. A very attractive man has a portrait painted of himself, and after being warned of the mortality of his youth the man, Dorian, trades his soul to remain young while his portrait bears the markings of his age and evil deeds. Dorian becomes increasingly evil thoughout the novel, while constantly being encouraged by Lord Henry Wotton. Eventually Dorian can no longer bear the person he sees in his portrait so he tries to destroy the painting but ultimately he destroys himself.   Ã‚  Ã‚  Ã‚  Ã‚  In The Picture of Dorian Gray, the characters are predominantly aristocratic males. The main character is Dorian Gray, a wealthy young man who is both a handsome and a very impressionable young man. Basil Hallward is an artist who was obsessed with Dorian, naming him his muse and source of inspiration. Lord Henry Wotton is a friend of Basil Hallward who makes young Dorian his protà ©gà ©, teaching him his philosophy of â€Å"new Hedonism.† Sibyl Vane was a young actress who caught the eye of Dorian during one of her performances, after being spurned by Dorian she is heartbroken and commits suicide. James Vane is the brother of Sibyl Vane. He did not approve of Dorian from the start, so he wanted to murder Dorian to avenge the death of his sister.   Ã‚  Ã‚  Ã‚  Ã‚  The setting of The Picture of Dorian Gray is London, England. The story takes place from the years 1890 to 1908.   Ã‚  Ã‚  Ã‚  Ã‚  In the years between 1890 and 1908, Dorian succumbs to the influence of Lord Henry Wotton. Because of this, Dorian disregards morality and follows Wotton’s â€Å"new Hedonistic† philosophy. Dorian became a very loathsome man on the inside while still remaining young and beautiful on the outside.   Ã‚  Ã‚  Ã‚  Ã‚  In The Picture of Dorian Gray, there were quite a few symbols. Three of these symbols were opium dens, James Vane, and the yellow book. The opium dens represent Dorian Gray’s state of mind. He uses the opium to try to forget his actions, just as he tries to rationalize these actions so he can ignore his consci... ...to find, Dorian, an old disfigured man lying dead on the floor with a knife in his heart.   Ã‚  Ã‚  Ã‚  Ã‚  In the beginning of the novel Dorian Gray was a bright and charming young man. By the end of the novel, because he was so easily influenced, he became a selfish and cruel person. Various conflicts in the novel cause Dorian to change. In every traumatic event Lord Henry was there leading him into the lifestyle of selfish pleasure. Dorian Gray was physically attractive but that did not matter because he was such a foul creature on the inside.   Ã‚  Ã‚  Ã‚  Ã‚  The Picture of Dorian Gray was very well written. Wilde used witty and colorful dialogue to grab the reader’s attention. This is an enjoyable novel that is still somewhat relevant in modern times. Dorian got away with his sins longer because he looked youthful and innocent on the outside so people did not want to believe he had a bad character. This proves that sometimes, appearances can over rule reality. This is an enjoyable novel that is still somewhat relevant in modern times. Works Cited  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1. Wilde, Oscar. The Picture of Dorian Gray. Ed. Donald Lawler. New York: W. W. Norton, 1988.

Macbeth’s Tragic Flaw Essay

Ambition is a strong desire to do or achieve a goal. The extent of such ambition is easily influenced by other inner factors, such as gullibility because it allows the mind to believe in things that will bring them closer to their ambitious goals. In William Shakespeare’s play, The Tragedy of Macbeth, the protagonist Macbeth, is a representation of such gullibility. Macbeth allows his gullibility to overwhelm him in certain situations that appeal to his ambition. However, the increasing levels of his gullibility throughout the play would lead him to his own isolation and downfall. For instance, by meeting the witches and listening to their prophecy, he slowly begins to believe the prophecy which affects his decision-making in the future. In addition, the influence Lady Macbeth has over Macbeth allows her to manipulate him to believing her plan for murder. Furthermore, by believing in the apparitions’ three messages, Macbeth essentially greets his end at the door by having a false sense of security. As a result, Macbeth, who was once a hero, slumped down to become a murderous and tyrant king. However, Macbeth is not at fault for his unfortunate transformation. Macbeth’s tragic flaw is his ambition, which is heavily influenced by his gullibility because it eventually exploits enough of his ambition that causes his isolation and downfall. Macbeth’s gradual isolation is caused by his gullibility exploiting his ambition from his initial encounter with the three witches and their prophecy. The prophecy is the root of Macbeth’s isolation and downfall as the witches predict that Macbeth is the Thane of Cawdor, and King of Scotland. As the witches vanish, the two exchange dialogue with each other, â€Å"Your children shall be kings./ You shall be king./ And Thane of Cawdor too. Went it not so?† (1.3.89-91). Though Macbeth and Banquo both took it lightly as the claims held no evidence to back them up, the encounter ultimately implanted the idea of Macbeth becoming king in the future. By having the idea of this ambition within him, it leads into the next situation where his ambition begins to bloom. Ross and Angus arrive and greet Macbeth as the Thane of Cawdor. While Macbeth is astonished, Banquo warns him that such messages, â€Å"tell us truths,/ Win us with honest trifles, to betray ‘s./ In deepest consequence.† (1.3.134-138). On the other hand, Macbeth completely disregards Banquo’s warnings and displays his gullibility as he continues to  mumble to himself about the prophecy holding true. But, he is foolish to do so as he bases his accusation off of the statement, â€Å"Two truths are told† (1.3.140). Afterwards, his ambition is revealed as he strives to be king. As a result, both his gullibility and ambition intertwine and start his path to isolation and downfall. Eventually, Macbeth becomes king after a series of events, and he fulfills a part of the prophecy. By letting his ambition engulf himself, his ambition soon becomes the desire to secure power. As his gullibility grew, so did his ambition. He believes in the second part of the prophecy of Banquo having sons who will be kings by declaring Banquo as a threat to his power and orders his murder. This action solidifies the idea that Macbeth’s ambition strengthens his gullibility towards the prophecy as he desires to maintain his power. By believing that Banquo is a threat, he eliminates him to prevent any threat to his ambitious goal of securing power. This only continued to grow throughout the play after several murders of â€Å"threats† until his eventual demise. As a result, by hearing the witches’ prophecy, it allows his gullibility to exploit his ambition that w ill influence his future actions leading to his isolation and downfall. Macbeth spiraled further toward his downfall as he was foolish to allow Lady Macbeth to pick on his ambition, leading to his gullibility of the plan to kill Duncan. Macbeth’s flaw of being gullible allows Lady Macbeth to bombard him with accusations and comments that changes Macbeth’s original decision to not kill Duncan. To be more specific, the first thing Lady Macbeth addresses before Macbeth falters in the end is his inconsistency and cowardice. She states that he is inconsistent because he mentioned how hopeful he was when he heard of the prophecy, but then he concedes from chasing after his ambition. By attacking him personally by saying that he is a coward for, â€Å"Letting ‘I dare not’ wait upon ‘I would’,† (1.7.48-49), she instigates Macbeth into defending himself and making him more susceptible to persuasion. Instead of holding his ground on the decision of not killing Duncan, he slowly loses his ground as continues to be attacked. This easily leads into Lady Macbeth’s next tactic of attacking Macbeth’s manhood because Macbeth lived in a chivalrous society where men were symbols of manhood. By attacking Macbeth’s manhood, she is implying that Macbeth has become a lesser man. Furthermore, she adds on, â€Å"And to be more than you were, you would/ Be so much more the man.† (1.7.57-58). She implies that by murdering Duncan, he will become a greater man. This sets the stage for Lady Macbeth’s final tactic before Macbeth succumbs to her persuasiveness. To fully persuade Macbeth, Lady Macbeth exclaims to Macbeth of how effortless the plan of killing Duncan is. By doing this, she continues to appeal to Macbeth’s ambition of becoming king and how he can easily obtain the throne. His gullibility takes over as he eventually gives in and goes on with the plan. Therefore, though Macbeth was stern on not killing Duncan, Lady Macbeth persuades him through his gullibility and ambition to kill Duncan, which adds on to his downfall. Macbeth’s actions after his encounter with the three summoned apparitions exposes his gullibility and ambition as they influence Macbeth to put the final stake in his own downfall. During his second visit to the witches, they summoned three apparitions, each representing something that would prove significant later on. Macbeth’s gullibility shines when he believes in the three apparitions with no questions asked. At first, he was told by the first apparition to be wary of Macduff. Since Macbeth assumed that this meant Macduff was a threat to his overflowing ambition, he believed in their message and decided to send murderers to Macduff’s castle and eliminate the household. Macbeth, again, solidifies his image of a tyrant king by resorting to murders to take care of threats to his ambitious goal, further propelling him towards his downfall. The second message was that, â€Å"none of woman born/ Shall harm Macbeth† (4.1.91-92). Macbeth started flaunting that his castle would be able to fend off a siege from the English forces led by Malcolm. However, most of his soldiers left and joined the other side of the forces because of his obsession with power. This indicates that he was slowly becoming more isolated as soldiers continuously left. Furthermore, his inevitable end was soon to come as he met face-to-face with Macdu ff. While believing the first two messages, Macbeth became reluctant to fight Macduff because Macbeth’s, â€Å"soul is too much charge† with killing Macduff’s family. But, the second apparition’s message was misinterpreted as Macduff was not born of woman. This resulted in Macbeth being scared, displaying that his gullibility in the messages proved false and threatened his ambitious goals.. Next, the final message was that, â€Å"Macbeth shall never vanquished be until/ Great Birnam Wood to high Dunsinane Hill/ Shall come against him.† (4.1.105-108). By believing in the third apparition’s message, he ignored all the reports of enemies near his castle. However, that message was misinterpreted, as so did the others, as the trees were â€Å"moving† towards the castle. As a result, by assuming literally that the trees themselves could not move, he had let his castle be surrounded by the English force, ultimately losing everything. Therefore, in believing the messages from the apparitions, Macbeth’s ambition fed his gullibility, leading him to turn a blind eye on situations which normally would be looked upon. All of which led to his demise. Due to Macbeth’s trait of gullibility, it exposed his ambition multiple times throughout the play, causing him to take actions that would amplify his isolation and downfall. By meeting the witches and listening to their prophecy, Macbeth had begun his spiral downwards by letting his ambition consume him and killing Banquo. In addition, by giving into Lady Macbeth’s persuasiveness, his transformation from a respected nobleman to a murderer adde d onto his isolation. Lastly, by listening to the apparitions’ messages, Macbeth induced a false sense of security for himself which led him to eventual demise. In the end, Macbeth’s isolation and inevitable downfall was brought upon by his own gullibility and ambition.

Financial Market In Sri Lanka Accounting Essay

The purpose of this chapter is to put the phase and reexamine the fiscal market in Sri Lanka and to discourse the audit market with particular accent on the Big 4 audit houses. The demand and supply of companies and the general audit patterns used by companies are discussed subsequently. The background to the research further explains the ordinances on external audits while foregrounding both professional and legislative guidelines. Some characteristics of the external audit fees are discussed later.Fiscal market in Sri LankaSri Lanka ‘s fiscal system continues to stay stable and resilient underpinned by strong domestic economic growing in the face of increased hazards from the planetary macro-financial environment. This stableness is instrumental in making a favorable environment for depositors and investors, while promoting fiscal establishments and markets to work efficaciously and expeditiously, advancing investing and economic growing. Financial system stableness requires a stable fiscal and economic environment within an effectual regulative model and a safe and robust payment and colony system. The local fiscal landscape can be divided into the Money Market and the Capital Market severally. The Money Market where short-run interest- bearing assets with adulthoods of less than one twelvemonth, such as exchequer measures, commercial paper, and certifications of sedimentations are traded and ease the liquidness direction in the economic system. The Capital Market on the other manus is the market for trading in assets for adulthoods longer than one twelvemonth, such as exchequer bonds, private debt securities ( bonds and unsecured bonds ) and equities ( portions ) . Its intent is to ease the elevation of long-run financess. The Financial Market can be besides be classified harmonizing to instruments, such as the debt market and the equity market. The debt market is besides known as the Fixed Income Securities Market and its sections are the Government Securities Market ( exchequer measures and bonds ) and the Private Debt Securities Market ( commercial paper, private bonds and unsecured bonds ) . The fiscal system consists of the Central Bank, as the apex fiscal establishment, regulative authorization, fiscal establishment, a payment and colony system and a legal model. The fiscal system carries out the critical fiscal intermediation map of borrowing from excess units and loaning to shortage units. The Central Bank through its behavior of pecuniary policy influences the different sections of the Financial Market in changing grades. The Central Bank ‘s policy involvement rates have the greatest impact on a section of the Money Market called the inter-bank call money market and a section of the Fixed Income Securities Market, i.e. the Government Securities Market. The Central Bank may besides step in in the inter-bank Foreign Exchange Market, which is closely connected to the Money Market. One of the most of import maps of the fiscal system is to guarantee safety and efficiency in payments and security minutess. Fiscal substructure refers to the different systems that provide for the executing of both large-value and small-value payments. Payment and colony systems enable the transportation of money in the histories of fiscal establishments to settle fiscal duties between persons and establishments. ( Fiscal System Stability Review – Central Bank 2011 )Audited account market in Sri LankaThe Institute of Chartered Accountants of Sri Lanka ( CA ) plays a critical function as the state ‘s exclusive authorization in explicating Accounting and Auditing Standards while adhering to the International Financial Reporting Standards ( IFRS ) . The Sri Lankan audit landscape is chiefly dominated by the Big 3 audit houses which are Pricewaterhouse Coopers, Ernst & A ; Young and KMPG. These audit giants account for the bulk of audit services across the listed companies. In add-on to these major participants BDO Partners, B. R. De Silva & A ; Company, Amerasekera & A ; Company, SMJS Associates, De Zoysa Associates, R N Associates, Nandimuttu & A ; Co, Ranwatta & A ; Co are some of the other auditing houses that compete in the general audit industry of Sri Lanka. These participants largely are involved in scrutinizing companies that are non listed on the Colombo Stock Exchange.The game of Big 4 & A ; Non Big 4 audit housesThe largest web for accounting professional services identifies the Big 4 audit houses as the ‘Final four ‘ which is responsible for a bulk of audits for publically traded companies. This is largely due to the market portion of those four houses where other little houses could non vie with the top terminal work and besides that they are non dependable as hearers to big administrations. However in Sri Lanka it is noted that Deloitte Touche Tohmatsu is non a outstanding participant and merely the other three audit houses are important within the industry. The stableness, credibleness and planetary presence that these companies offer are in fact significant. In a Sri Lankan context these companies have an border and go a formidable rival for about all the listed companies. Firm Gross Employees Fiscal Year Headquarterss Pricewaterhouse Peter coopers $ 29.2bn 169,000 2011 United Kingdom Deloitte Touche Tohmatsu 28.8bn 182,000 2011 United States Ernst & A ; Young 22.9bn 152,000 2011 United Kingdom KMPG 22.7bn 145,000 2011 Nederlands Table: Financials of the Big 4 Audited account Firms Mention: Company Financials ( PWC 2011, E & A ; Y2011, KMPG 2011, Deloitte 2011 )Demand and SupplyIn footings of geographics, the American part histories for a 40 % and worsening portion of planetary combined grosss. From 2010 to 2011 nevertheless, the American part had a strong public presentation growing of 9.9 % . Europe has 44 % of combined house grosss and increased 5.4 % from 2010 to 2011, turning the slowest due to regional uncertainness. Asiatic grosss have more than doubled from $ 7 billion in 2004 to $ 17 billion in 2011, and grew a dramatic 17.4 % from 2010 to 2011. ( The 2011 Big Four Firm Performance Analysis ) Harmonizing to employee statistics, indicated in the Big 4 Performance analysis study for twelvemonth 2011 the four houses jointly employ staff of more than 65,000 across the Earth with 35,000 spouses. It besides indicates that the net employment increased by 36,000 from 2010 to 2011. This gives an indicant of how important these companies are and to what extent they dominate the full audit landscape.Regulations on external auditingAll listed companies should set up formal and crystalline agreements with regard to the concern monitoring patterns, typically overseen by the audit commission, and involves the application of accounting policies, fiscal coverage patterns, supervising guidelines, build relationships with the company hearers. Once this is finalised a listed company should obtain the services of a professional audit house. To this consequence the company must make out to the model on Sri Lankan Auditing criterions. The Companies Act of 2007 besides has a series of ordinances that need to be adhered to when choosing and commissioning the services or an external hearer. This is besides applicable in the event of altering the bing audit house. It is obligatory for listed companies to follow with the Sri Lankan Accounting Standards every bit good as the Listing Rules of the Colombo Stock Exchange when fixing audited fiscal statements which are included in their Annual Report. Consequently, one-year studies normally include audited fiscal statements of the Company, Director ‘s study and the revelations required by regulation 7.6 of the Listing Rules and must be circulated to stockholders before the termination of five ( 5 ) months from the terminal of the fiscal twelvemonth. This is one of the chief considerations that the listed companies must run into in order to follow with the demands mandated by the Securities and Exchange Commission and the Colombo Stock Exchange.Professional guidelinesThe Sri Lankan Auditing Standards are created on the International Standards on Auditing ( ISA ) published by the International Auditing and Assurance Standards Board ( IAASB ) of the International Federation of Accountants ( IFAC ) , with little alterations to run into local conditions and demands. It sets out the basic rules and related patterns and processs that apply to audits of fiscal statements. Hence this confirms conformity in all stuffs respect to the International Standards on Auditing. Under the Sri Lanka Accounting & A ; Auditing Standards Act No. 15 of 1995, conformity with these Standards is ineluctable when transporting out the audits of entities specified in the said Act. This Act non merely places the duty of following with these Standards on the Auditors entirely, but besides places a corresponding duty on the entity ‘s direction to take all sensible stairss to guarantee that these Standards are complied with in the behavior of the audits of their histories.Legislative guidelinesWhen analyzing the legislative model for the listed companies, it is the duty of the audit commissions of listed companies to find the audit procedure both internal and external. Audit commission duties in companies are to be enriched harmonizing to the Sri Lanka subdivision of the Association of Chartered Certified Accountants which will make an extra bed of administration and answerability. This will guarantee that naming audit houses to carry on external audits will now rest in the custodies of these audit commissions which will supervise and supply transparence to the audit procedure. Stairss are taken to guarantee that all listed companies provide information publically on hearer independency. This corporate revelation has enabled more transparence into the audit procedure. Therefore hearers are bound to present comprehensive information on their independent study and hazard and internal control reappraisals. In the aftermath of important disagreements in corporate revelations in listed companies it is of import to observe that hearers merely give an sentiment of the true and just position of the fiscal statements taken as a whole, in footings of materiality, which is termed as a sensible confidence and non an absolute confidence, in conformity with the international accounting criterions.Features of external audit servicesAn external audit is a reappraisal of the fiscal statements or studies of an entity, normally a authorities or concern, by person non affiliated with the company or an bureau. External audits play a cardinal function in placing fiscal mistakes of concerns and authoritiess because they are conducted by outside persons and hence supply an impartial judgement. External audits are normally performed at regular intervals by concerns, and are typically required annually by jurisprudence for authoritiess. External audits are performed to confirm that the fiscal statements of an entity are right presented with a true and just position. They do non affect an existent accounting of a concern ‘ fiscal histories, but instead external audits are an independent rating of fiscal paperss provided to the party, that carries out the audit. For a private-sector concern, an external audit will typically include a reappraisal of the company ‘s quarterly or monthly fiscal studies every bit good as statements on grosss and expenditures to guarantee they are right presented. For authoritiess, an external audit will include a reappraisal of the budget, the distribution of financess and the disbursals to guarantee the budgeted grosss and disbursals were right compiled and used. An external audit will have a study sketching the hearer ‘s findings. This will by and large be a sum-up of the overall cogency of the fiscal statements and paperss as presented by the company or authorities which is normally presented as the Statement of Auditors in the Annual Reports. Should the external hearer uncover disagreements between the statements presented by the company and his findings, these will be noted in the study as good. The audit will frequently include fiscal suggestions for the entity as ways to better its overall fiscal standing and accounting patterns. The more of import characteristic of an external audit is the decision of the hearer. A favorable decision is indifferent grounds that the entity is describing fiscal informations right while a negative decision is a ruddy flag for hapless accounting patterns.DrumheadThe stableness of the fiscal market in Sri Lanka is a cardinal driver of economic growing and nutriment. Similarly the capital markets provide a gateway for foreign investing and excite growing flights. The Sri Lankan Auditing Standards board and the Institute of Charted Accountants are the top government organic structures that guarantee good patterns and transparence in the industry. In drumhead it was revealed that in Sri Lanka a bulk of the listed companies prefer to seek the services of three of the Big4 audit houses, viz. , Ernst & A ; Young, KMPG and Pricewaterhouse Coopers. There are some smaller audit houses that are non so important in supplying services to the listed companies. This chapter discusses the ordinances on external audits while emphasizing the importance of both professional and legislative guidelines. Appraisal of the external audit fees, its composing and services offered have been discussed from a Sri Lankan position.

Free Essays on Differences Abroad

Differences Abroad How many times have we found ourselves rushing to our professors’ office doors and waiting by the mailbox to find out what kind of grades we have received? If you are like most American college students you will find that the answer to this question is that it happens all too often. But do you think that these grades actually reflect what we have learned? Would we be better off with a system of higher education that contained no grading at all? Well, according to David Rothenberg, a philosophy professor, who spent time teaching in Finland, their educational system is centered on the belief that grades are not necessary to learning. In his essay â€Å"Learning in Finland: No Grades, No Criticism,† he tells about his experiences teaching as a Fulbright scholar in Finland. He tells us about how the educational system is set up, how the students respond to it, and whether or not it seems to be effective. I will attempt to compare and contrast this system of education to that which is practiced in American colleges. In Finland, according to Rothenberg, students are never graded on any of the work that they have completed and they are under no pressure to compete with their peers. In fact, the â€Å"Finnish colleges and universities frown on competition.† (Rothenberg 341) Students are not required a time limit to complete their work for a certain course, and they are not required to pay tuition either. They actually get paid to be there. This is obviously nothing like what American students are used to. We are graded for every paper and class, which have strict time limitations attached to when they must be completed. Students endure harsh competition from every angle. In order to even be accepted to an American college your high school transcripts and GPA’s and ACT scores are compared to those of every other hopeful applicant’s. After this, a schedule will be determined where the pressure is on to enro... Free Essays on Differences Abroad Free Essays on Differences Abroad Differences Abroad How many times have we found ourselves rushing to our professors’ office doors and waiting by the mailbox to find out what kind of grades we have received? If you are like most American college students you will find that the answer to this question is that it happens all too often. But do you think that these grades actually reflect what we have learned? Would we be better off with a system of higher education that contained no grading at all? Well, according to David Rothenberg, a philosophy professor, who spent time teaching in Finland, their educational system is centered on the belief that grades are not necessary to learning. In his essay â€Å"Learning in Finland: No Grades, No Criticism,† he tells about his experiences teaching as a Fulbright scholar in Finland. He tells us about how the educational system is set up, how the students respond to it, and whether or not it seems to be effective. I will attempt to compare and contrast this system of education to that which is practiced in American colleges. In Finland, according to Rothenberg, students are never graded on any of the work that they have completed and they are under no pressure to compete with their peers. In fact, the â€Å"Finnish colleges and universities frown on competition.† (Rothenberg 341) Students are not required a time limit to complete their work for a certain course, and they are not required to pay tuition either. They actually get paid to be there. This is obviously nothing like what American students are used to. We are graded for every paper and class, which have strict time limitations attached to when they must be completed. Students endure harsh competition from every angle. In order to even be accepted to an American college your high school transcripts and GPA’s and ACT scores are compared to those of every other hopeful applicant’s. After this, a schedule will be determined where the pressure is on to enro...

Battle of Ashdown in the Viking-Saxon Wars

Battle of Ashdown in the Viking-Saxon Wars Battle of Ashdown - Conflict Date: The Battle of Ashdown was fought January 8, 871, and was part of the Viking-Saxon Wars. Armies Commanders: Saxons Prince Alfred of Wessexapprox. 1,000 men Danes King BagsecgKing Halfdan Ragnarssonapprox. 800 men Battle of Ashdown - Background: In 870, the Danes embarked on an invasion of the Saxon kingdom of Wessex. Having conquered East Anglia in 865, they sailed up the Thames and came ashore at Maidenhead. Moving inland, they swiftly captured the Royal Villa at Reading and began fortifying the site as their base. As work progressed, the Danish commanders, Kings Bagsecg and Halfdan Ragnarsson, dispatched raiding parties towards Aldermaston. At Englefield, these raiders were met and defeated by Aethelwulf, the Ealdorman of Berkshire. Reinforced by King Ethelred and Prince Alfred, Aethelwulf and the Saxons were able to force the Danes back to Reading. Battle of Ashdown - The Vikings Strike: Seeking to follow up on Aethelwulfs victory, Ethelred planned an assault on the fortified camp at Reading. Attacking with his army, Ethelred was unable to break through the defenses and was driven from the field by the Danes. Falling back from Reading, the Saxon army escaped from their pursuers in the Whistley marshes and made camp across the Berkshire Downs. Seeing an opportunity to crush the Saxons, Bagsecg and Halfdan rode out from Reading with the bulk of their army and made for the downs. Spotting the Danish advance, 21-year old Prince Alfred, rushed to rally his brothers forces. Riding to the top of Blowingstone Hill (Kingstone Lisle), Alfred made use of an ancient perforated sarsen stone. Known as the Blowing Stone, it was capable of producing a loud, booming sound when blown into correctly. With the signal sent out across the downs, he rode to a hill-fort near Ashdown House to gather his men, while Ethelreds men rallied at nearby Hardwell Camp. Uniting their forces, Ethelred and Alfred learned that the Danes had encamped at nearby Uffington Castle. On the morning of January 8, 871, both forces marched out and formed for battle on the plain of Ashdown. Battle of Ashdown - The Armies Collide: Though both armies were in place, neither appeared eager to open the battle. It was during this lull that Ethelred, against Alfreds wishes, departed the field to attend church services at nearby Aston. Unwilling to return until the service was finished, he left Alfred in command. Assessing the situation, Alfred realized that the Danes had occupied a superior position on higher ground. Seeing that they would have to attack first or be defeated, Alfred ordered the Saxons forward. Charging, the Saxon shield wall collided with the Danes and battle commenced. Clashing near a lone, gnarled thorn tree, the two sides inflicted heavy casualties in the melee that ensued. Among those struck down was Bagsecg as well as five of his earls. With their losses mounting and one of their kings dead, the Danes fled the field and returned to Reading. Battle of Ashdown - Aftermath: While the casualties for the Battle of Ashdown are not known, the chronicles of the day report them as being heavy on both sides. Though an enemy, the body of King Bagsecg was buried at Waylands Smithy with full honors while the bodies of his earls were interred at Seven Barrows near Lambourn. While Ashdown was a triumph for Wessex, the victory proved pyrrhic as the Danes defeated Ethelred and Alfred two weeks later at Basing, then again at Merton. At the latter, Ethelred was mortally wounded and Alfred became king. In 872, after a string of defeats, Alfred made peace with the Danes. Selected Sources Berkshire History: The Legends of King AlfredBattle of AshdownBBC: King Alfred

Compulsory Purchase and Compensation Literature review

Compulsory Purchase and Compensation - Literature review Example There were statutory warnings and objections that were received during this period. In a 10-year period, there was lower than 25% of confirmed CPOs who went to public inquiry (Shaw, 2011). There were many local projects that have got promotions in the last five years. But the compulsory purchase was routed through different channels. The best examples for this were two: one was the Borders and Stirling-Alloa-Kincardine land acquisition, which was for a major railways project. And the other one was the authorization of the Edinburgh trams through private legislation (Shaw, 2011). This was put in force by the Scottish Parliament instead of a CPO (DETR, 2000). In the current scenario, there are some glaring examples which show the decline of CPO usage. First of all, the number of current compulsory purchase is limited. Second, the local authorities have limited rights for decision making and also acquiring the land. The compulsory purchase deployment will probably be increased in the future also (Shaw, 2011). What’s more, the general expertise of the local authorities requires getting a boost so that they can work effectively and efficiently (DETR, 2000). There is separate procedure legislation for crofting that is put into the Act in Scotland (Rowan & Farquharson, 2009) The various bodies are said to assess the claims for compensation which are related to the matters of crofts (Cuthbertson, 2007). When the acquisition is done through an agreement, then the adjudication is done through the Land Court of Scotland while if the claims arise from any of the compulsory purchases, then they are done through the Land Tribunal for Scotland (Barclay, 2010). If someone is seeking for an agricultural or any business property, then the authority is required to pay special attention to the issues that are related to business and farming. When someone is looking to acquire any

Food Retail Assignment Example | Topics and Well Written Essays - 2000 words

Food Retail - Assignment Example Given the trend toward globalization and international expansion of markets, modern retailers are faced with increasing competition as well as the need to expand their products and services to appeal to broader market segments. This process is requiring retail grocers to identify and target specific ethnic market segments. In the same way that US retailers have successfully targeted Hispanic consumers, international retail grocery companies such as Tesco must focus on diversifying their product line and successfully marketing to significant segments such as the Muslim community. According to the company, Tesco is one of the world's leading international food retailers with over 2500 stores worldwide and a commitment to long-term growth (Tesco: At a Glance, 2006: 1). In fact, it has been called the "success story" of British supermarket retailing whose industry leadership has been widely accepted (Kacker & Sternquist, 1994: 202). This places the organization at the forefront of market development because its broad reach locates it's outlets in many different markets with an extremely diverse customer base. In those areas which have high concentrations of devout Muslims, this means offering a product line that comports with the strict dietary laws known as Halal. There is no doubt about the fact that the Muslim community has significant economic power; in France, it is estimated that if the 60 million Muslims who reside there would consume and purchase only Halal meat, the product could account for 10% to 15% of the French national meat market (Kutschera, 199 6: 40). Given Tesco's stated corporate responsibility policy, which notes the organization's intent to appeal to customers across many social and economic ranges as well as use their size and success as a force for good in playing an important role in local communities, Tesco has given itself no choice but to develop products that will appeal to this constituency (Tesco: Corporate Responsibility, 2005: 1). The concept of Halal, which means "acceptable," is to the Muslim community what Kosher is to the Jewish community. It is a set of dietary laws which prescribe the manner in which foods are processed prior to being consumed, and there is increasing Muslim demand for the provision of these products (Haddad & Lummis, 1987: 20). In fact, making acceptable food available to devout Muslims is so important that many European countries are now including it as part of the food services available in public institutions such as schools and hospitals; and if they cannot find it elsewhere, many Muslims will purchase their meat from Jewish shops because of

Discussion a solution to the problem of the abortion Essay

Discussion a solution to the problem of the abortion - Essay Example However, some among them approve of abortions in cases of incest and rape, taking into account the psychological trauma and future inconveniences that the victims have to face. But many of them think that abortion cannot a real solution to such situations, and can only increase the difficulties for those who feel guilty and paranoid after abortion. According to them, life is the most valuable element that we have to take into account in such situations, and not the ever-changing psychological states of people. The group that argues that abortions should be legalized believes that it must ultimately be the choice of the woman to have abortion or not. The idea that abortion becomes a necessity to only those who are sex assault victims is contested by them, with data that proves that in most cases, failed contraceptives and other personal choices related to the maturity of the woman and family structure are the strongest reasons for abortion. If a woman is determines that she could not manage to raise a child, she should be given the basic human freedom to get rid of the fetus before it grows to a child. There may be risks involved in repeated abortions, which could be discouraged with proper counseling from health professionals. Legalization of abortion with strict guidelines which would determine the genuineness of the person who requests it could be the only solution to the problem. Hasty and uninformed abortions could be discouraged. There could be a team of people who explain for the psychological aspected involved o the concerned person. Moreover, health professionals could be given an opportunity to research the valid reasons for an abortion before it is done. They may ask the person who needs it to give valid reasons, and prove that she would be able to handle it psychologically. Denying a woman the right to choose when she could or could not have a child will violate human

Cultural Distance Measurement And Its Impact Marketing Essay

Cultural Distance Measurement And Its Impact Marketing Essay In todays globalised world economy, the nations are becoming extremely cross-cultural. A better understanding of global consumer culture and its influences on consumer behaviour will play an integral role for both international marketers and consumer researchers to penetrate new international markets. The role of cultural difference in the present cross-cultural environment is taken into consideration for localizing marketing strategies (Kroeber and Kluckhohn, 1952). The designing of international marketing strategies and understanding the local market cultures is a challenge for new consumer researchers to understand and analyse the needs of foreign consumers. It is essential to understand the aspects of cultural dimensions to assess the impact of culture on consumer decisions, as the culture tends to manipulate the decisions of the consumer based on cultural value system (Akaka and Alden, 2010). This cultural value system acts as a guide for interactions within the members of the s ociety and between the consumer and its products. What is culture? According to Hofstede (2001), the culture is defined as, the collective programming of the mind which distinguishes the members of one group or category of people from another. This definition focusses on the etic approach, where the researchers look for universal or culture free concepts and its theories. However, the emic methodology is an alternative approach focussing on the subject being researched and understanding its issues. Culture is defined emically as, the lens through which all phenomena are seen. It determines how these phenomenas are adopted and assimilated Luna and Gupta (2001). In fact, there are several models of culture differences which are utilized to determine the framework of culture in shared groups or in a group acting as an interpretive model of consumer behaviour. This paper evaluates the culture dimension models proposed by Hofstede (2001) and House (2004) and the impact of different cultures in global consumer market. Some people may argue that culture is a shared idea, yet with different value sets, influenced by cross cultural beliefs. Within the reality of intercultural communication, the behavioural pattern followed by one society is integral to the basic concept of culture (McSweeney, 2002). Hofstede categorized culture into five different dimensions such as power distance, individualism/collectivism, uncertainty avoidance, masculinity/feminity, and long term/short term orientation. The market researchers implemented Hofstedes cultural dimensions to the communications related to digital technology. Javidan et al. (2004), for instance, recognized individualism/collectivism which is one of the cultural dimensions proposed by (Hofstede, 2001), through a text based transcript of courses listserv (University online portal). They noticed that students from individualist culture behaved differently than the students from collectivist culture while communicating in listserv. The white American students, especially males were discovered to be more individualistic in their approach as compared to the Asian students who were more group oriented displaying a strong sense of we approach in their messages. This study showed that organizational communication through internet authenticated the influence of different cultural traits on the students behavioural pattern, belonging to different national cultures. Furthermore, Chiou (1999) conducted market research in the United States and Taiwan which resulted into findings that consumers in individualist cultures used products to demonstrate thei r inner values, while in collectivist cultures the consumers were more influenced to utilize the product to reinforce the social relationships. In an international public relations situation, the presence of power distance factor was also confirmed by other researchers, where power distance played an integral role in terms of product crisis. For example, the Coca Cola tainting crisis in Belgium in 1999. The product was recalled as the consumers complained about the irregular taste and odour in the bottled products. Due to Symptoms of reported illness, the Belgian Health Ministry banned the products of the Coca Cola Enterprise. Approximately, 15 million cans and tinned products were recalled. The CEO of Coca Cola apologized to the Belgian Health Ministry, and posted notes in newspapers and addressed consumers through media. On 22nd June 1999, the Belgian Health Ministry lifted the ban on Coca Cola Enterprise, and the company provided premiums to 72,000 consumers (Johnson Peppas, 2003). This case exhibits high level of power distance between the government and the consumers, which demonstrates a strong response to the crisis as compared to the countries that exhibits low power distance. On the other hand, Steenkamp et al. (2001) studied the effect of national culture on shaping consumer perceptions. He argues that the relationship between the conceptual definition of Hofstedes dimension and its implementation to measure cultural dimensions is weak and unclear. The scores are based on the samples recorded from IBM employees, which do not represent their own country in the research. This model can be implemented in small scale industries and less developed countries. In addition, he also states that Hofstedes research is more focussed on work related values which makes the data time and context specific. Similarly, McSweeney (2002) argues that Hofstedes research displayed narrowness of the survey conducted on population limited to one organisation IBM. Although the survey was conducted in 66 countries where IBM subsidiaries were located, the data used to build national culture comparisons was considerably limited to feedbacks from sales-plus marketing employees of IBM. The survey was matched on an occupational and organisational basis which neglected the fact of the employees, which could display the extent to which they can represent their nationality and their respective cultures. The sense of clarity in Hofstedes research with respect to national culture is unclear. Average tendency depending on questionnaire responses from the employees in a single company, failed to justify Hofstedes claim that national average tendency of consumers matches the average tendency of the people in the cross cultural environment. On the other hand, another research programme came into existence which categorized culture into nine major dimensions such as uncertainty avoidance, power distance, institutional collectivism, in-group collectivism, gender egalitarianism, assertiveness, future orientation, performance orientation, humane orientation and six primary global factors for leadership behaviour (House et al. 2004). Project GLOBE (Global Leadership and Organizational Behaviour Effectiveness) mainly focussed on the performance of leadership behaviours in different cultural contexts (House and Javidan, 2004). This project determined culture into two distinct types: cultural values and its practices. According to House et al. (2004), firstly, societal culture might influence an implicit belief which creates a CLT (cultural leadership theory). Secondly, leadership behaviour and attributes is directly influenced by societal culture. Thirdly, leader behaviours and characteristics leads to leader acceptance and effectiveness, however this interconnection is guided by CLT. The GLOBE dimensions of culture are applicable at both the societal or organisational level. For instance, feminine values are more developed in Japanese culture as compared to masculine values. Emotions and sensitivity plays an important role in Japanese marketing. For example, in Japan the wife decides how much money her husband can spend on his daily expenditures (Tanouchi, 1983). This factor can manipulate the buying behaviour of the husband. This society exhibits higher scores on gender egalitarianism practices as women is in the position where she has authority over her male counterpart, and societies where the scores are low (e.g. India, Kuwait, Egypt) the involvement of women in decision making is low. No society can be depicted as true egalitarian society where we can discover equal opportunities for men and women. Furthermore, future orientation is also one of the dimensions of culture discussed by House in his GLOBE project, where it demonstrates a cultural trait of individuals in societies involved in future planning and investment (Ashkanasy et al., 2004). For example, Intel, the worlds leading manufacturer of microprocessors is planning to enter the mobile phone market. Its investment and planning is based on its competence of developing and designing of smartphones which can be used more like a computer. Value added features of voice capability with faster internet access on smartphones like computers using Intels low power atom microprocessors. Based on this new technology, Intel is hoping to become a major player in the field of mobile communications (Jobber, 2010). This case exhibits low scores on the aspect of future orientation culture dimension proposed by House (2004). Intel wanted to invest on the technology to achieve market share and gain profit in the current market situation. The degree to which individual or the organisation has the propensity to save for the future requirements that society scores high on the future orientation dimension of culture According to recent study, Okazaki et al. (in press) scrutinized how soft sell versus hard sell techniques of advertising was interpreted by Japanese versus Unites States consumers. Using performance orientation and assertiveness which are two dimensions of culture in GLOBE study, it assessed the effectiveness of the ads in two societies. The results showed a variable response across the two cultures. The hard sell approaches are more persuasive for American consumers while soft sell advertising approaches are more favourable for Japanese consumers. This study shows that US consumers are more assertive and believe in performance oriented values. On the other hand, Japanese consumers are more likely to achieve irritation by hard selling ads because the ads were perceived as too aggressive, and too achievement oriented. This study exhibits multiple dimensions of GLOBE such as assertiveness and performance orientation. It also provides an idea about the perspective of advertising consid ering different culture practices and values. By the above mentioned interaction models proposed by (Hofstede, 1980b) and (House, 2004), culture can be segmented into cultural values and practices, corresponding to consumer behavioural pattern influenced by their own culture. The cultural difference need to be identified in the global marketing situation, because it gives an idea of understanding local cultures which authenticates a deeper understanding of consumption pattern in a specific situation. The understanding of culture distance also helps to build a relationship between the product or service and the consumers. Failure in understanding culture difference may lead to catastrophic ramifications. For example, Halal meats in fast food outlets. Halal is an Arabic word which means lawful, which denotes that animal, should be slaughtered by a Muslim and invokes the name of Allah as the animal, dies. Belgium has the largest Halal meat processing plants as the number of Muslim population is increasing in the European region. The fast food outlet such as McDonalds, KFC therefore has halal certification where there is low risk of contamination from pork products. Due to which fast food business has established quickly and is a growing trend in the Middle East. Saudi Arabia accounts of 15% of food sales through fast food business which has grown over the last 5 years. (Usunier and Lee, 2005, p. 279). Similarly in countries like Malaysia, for example, fast food outlets such as Pizza Hut and KFC are advised by Syariah council to ensure that all overseas food supply and food production is Halal meat. The fast food companies identified the cultural importance and its difference with respect to Muslim traditions, and to attract the Muslim consumers they started with the Halal system, and posted notes and hoarding in front of the outlets which said that they follow the tradition of Halal meat. As a result, fast food outlets identified the cultural difference and gained market share in the global food sector. Another example which demonstrates cultural difference playing an important role in manipulating consumer behaviour is in the womens beauty sector. This sector consists of segments which provide brands with immense of opportunities to target specific groups. LOreal, for example, with its tag line Because youre worth it targets women who believe that they deserve to be self indulgence and pampering. Such niche targeting has made the brand into one of the leading players in the cosmetic market. However, on the other hand, Unilever entered the beauty market but chose not to compete with LOreal directly. Alternatively, it categorized women into different belief segments who oppose against beauty stereotypes. Dove promoted its product with its Campaign for Real Beauty where images of women do not match the tall, thin and young category. The brand created a different belief system by promoting workshops to help young girls with body related low self esteem. Dove successfully created a democratic view in the mind of the consumers about beauty and identified the market segment by tapping the women culture based on beliefs. Implementation of this strategy led Dove to be a major player in this market segment (Jobber, 2010). Consumer electronics market on the other hand is typically culture free product segment as they are more technologically based product or service and universally used. Here, the culture context acts lower priority and consumer behaviour is similar with respect to cross-national environments (Usunier and Lee, 2005). However, there is an exception in developing countries in which consumer electronic goods are bonded with culture. For example in China, owning a colour TV is a requirement to marriage and they sometimes are willing to wait so that they are able to afford the best colour TV to display the social status before marriage. Sony Corporation took advantage of this culture system and launched 3D LED BRAVIA Colour TV in China. Owning this TV in China is considered to be respectful and wealthy. Sony tapped the Chinese market with Japanese technology which favoured the organisation to create a brand image and now it is one of the major consumer brands in China in terms of television and music industry (Usunier and Lee, 2005) Some organisations tend to enter the niche market by targeting a specific group of culture. For instance, Nike produces wide range of sports equipments and follows the hip hop culture and the youth culture to persuade consumers to buy their fashionable products. For market penetration, Nike signed contracts with famous professional teams and athletes casting them in their advertisements and persuading young generation to buy the same product as their sports ideal is utilizing them. Nike targeted the sporting culture in young generation who care more about the utility and quality of the product rather than price. This strategy provides them a huge platform to position their product in the consumer market. Athletes are the main consumers of Nike products. This sporting company segmented the market according to the consumers sporting culture; this strategy helped Nike to build product intimacy with the consumers and persuaded them to purchase the product by associating the brand with high profile athletes like Michael Jordan. The recognition of distinct sporting culture in the consumer market led Nike to be the leading company in the world to provide sporting goods (www.articlebase.com) To conclude, it has been observed that culture plays an integral role in consumer behaviour. The marketers adapt and standardize their product according to the culture, so that they can segment, target, and position their product in a specific group or in the market as a whole. The organisations who failed to identify the cultural distance in consumers, struggled with the concept of brand positioning in the global market situation. Cultural difference can be reduced by analysing the local environment and practices to create a brand relationship between the product and the consumers. The brand adoption process of a consumer is influenced by personal value and expressions in their purchase. The individuality of the consumers affects the brand value and their perceptions about the brand. The concept of Glocalisation where Globalisation meets Localisation is essential in order to help the marketers to customize their global brands according to the local needs and suit the local cultures. One of the most important culture bound tool of marketing mix is advertising. It is the strongest link between the companies and its consumers in marketing communications. The words and images used in advertising can influence the consumer in terms of his culture, as the advertising campaign does not depends on particular country or region. This strategy can create an impact on global consumer culture at a considerable extent provide the message is interpreted in the way What is said and How it is said by the brand. In this case, as mentioned above, the brands such as Sony, McDonalds, KFC, and Nike identified the global consumer culture and their trends which patronized them to create a brand image in the minds of the consumers. In addition, they also created a brand relationship whic h corresponds to the global consumer culture by global marketing operations.